Juventus Signs Deal for Home Ground Naming Rights With Allianz
June 7, 2017
Allianz Stadium is the new name of Juventus’ home ground after the club signed a naming rights agreement with Allianz and Lagardère Sports, holders of the facility’s naming rights.
Starting on 1 July 2017, the stadium will be known as the Allianz Stadium of Turin for six seasons until 30 June 2023, joining the Allianz Family of Stadiums first created in 2005, which features Munich’s Allianz Arena, Sydney’s Allianz Stadium, Allianz Park in London, Nice’s Allianz Riviera, Allianz Parque in Sao Paulo and Allianz Stadion in Vienna.
“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.
“The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls.”
