Juventus Reveal Major Rebrand

Turin-based Serie A side Juventus have announced a major rebranding project designed to engage both existing fans and potential new supporters.

The Old Lady, who have won four consecutive Serie A titles, revealed their new visual identity on January 16.

The new project is designed to immerse consumers in the club through digital and visual means.

The club have released a new logo, which features a charging bull in homage to their home city of Turin. Various incarnations of this design have been in use in 1971, with the new design the latest model.