Juventus Renew Deal With Goodyear

September 22, 2014

Juventus FC has renewed its sponsorship agreement with Goodyear for the next three years.

The deal includes plans for more links between the digital and social platforms of the Italian club and the tyre manufacturer.

The U.S. brand will have the opportunity to reach over 12 million Juventus fans. The Italian Champions boast nearly 14 million fans on Facebook, herbal more than 1.3 million followers on Twitter and almost 300,000 subscribers to the Juventus Channel on YouTube.

Goodyear has produced a series of viral clips which will star Juventus players. The clips are to be released across the various digital platforms of Goodyear and Juventus.

The Goodyear logo will also be used via more traditional methods, such as advertisements on pitch-side LED hoardings and the brand’s logo featuring on backdrops used for interviews and press conferences.