Juventus Makes Pasta Partnership

By Community | August 15, 2018

Italian football champion Juventus has signed a deal with pasta brand De Cecco to become a global partner.

Giorgio Ricci, the club’s Co-Chief Revenue Officer, Global Partnership and Corporate Revenues, “We have an Italian DNA and we are among the representatives of Made in Italy abroad, so we are proud to welcome the De Cecco family to Juventus, which shares with us the will to continue to export ‘Italian excellence’ outside the national borders. This agreement once again shows the great attention to detail of Juventus in the association of partners with common objectives.”

“We have an Italian DNA and we are among the representatives of Made in Italy abroad, so we are proud to welcome the De Cecco family to Juventus, which shares with us the will to continue to export ‘Italian excellence’ outside the national borders. This agreement once again shows the great attention to detail of Juventus in the association of partners with common objectives”, said Giorgio Ricci, Co-Chief Revenue Officer – Global Partnership and Corporate Revenues.

Francesco Fattori, CEO of the De Cecco Group, said: “Our company is to the world of pasta and food what Juventus is in football: absolute excellence. We both have a history that is more than a hundred years of quality and success linked to our daily commitment to always give the best to our ‘fans’, when they are at table and on the field”

The club said De Cecco will benefit from television visibility guaranteed by matches broadcast all over the world, which will no doubt be enhanced by the arrival of Cristiano Ronaldo this season. De Cecco will also benefit from digital, PR and experiential assets.

Last week, Juventus reached a deal with China Merchants Bank as its new Official Bank in China until 2020.

It is China Merchants Bank’s first partnership with a football club. It will be able to create co-branded payment cards using the Juventus visual identity.