China Juventus FC Sponsorship strategy process

Juventus FC agrees deal with Linglong Tire to expand in China

By Shantanu Srivastav | February 2, 2018

Juventus FC has named Chinese brand Linglong Tire as official tyre partner to expand its global presence.

Juventus has already secured partnerships with mineral water brand Ganten Water and online betting company in China.

Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnerships and corporate revenues said: “We are proud to welcome Linglong Tire, a leading tyre manufacturer, to our Juventus partnership family. This agreement represents another essential step in Juventus’ strategy to grow in this key market and beyond.”

Linglong Tire chairman Wang Feng said: “Becoming part of the Juventus family is a great honour for us. With this agreement, Linglong strengthens its dominant position in the tyre business offering us the opportunity to reach over 300 million Bianconeri fans.

We will work together to develop activations dedicated to the numerous fans and consumers present in Asia and the rest of the world while working to improve Linglong’s influence on a global level.”


China Juventus FC Sponsorship strategy process