Juventus Fans To Vote In Club Decision Making Process Through Blockchain

December 3, 2019

Juventus’ next celebration song will be voted on by supporters via a cryptocurrency app.

Socios.com & Chiliz have launched the world’s first Fan Token Offering for Juventus fans, with fans being able to start voting on the first poll to be involved in the decision making of their club from today.

The Serie A champions have asked fans to choose the club’s new goal celebration song through blockchain based fan voting and rewards app Socios.Com, heralding a new era in fan engagement.

Fans will be able to use their Juventus Fan Tokens to vote in the first poll to be held on the Socios.com platform straight away. For the past 8 years, every goal scored by Juventus at the Allianz Stadium has been celebrated to the tune of The Fratellis hit ‘Chelsea Dagger’, but that will all change as fans vote on the new song through Socios.com.

A significant number of the total 20,000,000 supply of $JUV (Juventus Fan Tokens) has already been made available for purchase during the FTO. Fan Tokens will be sold on a first come, first served basis exclusively on Socios.com.

Voting starts today, but only those in possession of Juventus Fan Tokens are eligible to vote. The launch price for Juventus Fan Tokens will be around €2. A limited number of Fan Tokens are available for free via the app’s Augmented Reality feature, Token Hunt.

Giorgio Ricci, Chief Revenue Officer of Juventus, said: “We are proud to be the first Club to be activated by Socios.com on its platform, inaugurating a new way to interact with our fans around the world.

“This partnership shows once again how much technological evolution and innovation are two priorities for Juventus, also in the way we relate to and connect with our fan base.”