Justin Rose to Endorse British Airways

Airline British Airways has signed a three year global marketing deal with world number three golfer Justin Rose. 

Rose will appear in campaigns promoting the airline’s golf holiday packages. Rose will also front activity for the airline’s charity initiative Flying Start with Comic Relief as well as make personal appearances at corporate functions.

The airline’s logo will also appear on his kit, cialis starting with the first Major of the season, doctor the US Masters, which starts today (11 April) in Augusta, Georgia. BA hopes to exploit the rising profile of Rose, who performed well in last year’s European win over the American team in the Ryder Cup. Rose has won four times on the PGA tour including the 2012 WGC Cadillac Championship where he defeated reigning Masters champion Bubba Watson.

Abigail Comber, British Airways head of marketing, said: “We have a long standing history in supporting British sporting talent and I’m pleased that we are able to continue this through our partnership with Justin.”