Just for Men announces UK sponsorship deal with the NFL
August 14, 2017
Just for Men has announced a UK sponsorship agreement with the National Football League (NFL).
The new deal will see Just for Men serve as the official sponsor of the NFL in the UK and Ireland, as well as in Germany and France.
Under the terms of the agreement, the undisputed leader in men’s hair colour will be integrated across the league’s major events and initiatives, including the London Games.
With research indicating that nearly half of NFL fans are more likely than the average male population to use colourants, Just for Men and NFL UK are well aligned to engage mutual audiences.
Just for Men aims to drive reach among its existing users while simultaneously targeting NFL fans, encouraging them to consider and trial products from the Just for Men portfolio.
Melissa Brown, NFL UK’s vice-president of commercial partnerships, said: “Just for Men has a long-standing link with sport so we see them as an ideal partner. We look forward to working with them to broaden the reach of the NFL and introduce more and more people to the sport.”
Clare Want, Managing Director of Just for Men, comments, “As the leader in grey-reducing male haircare, Just for Men is going from strength to strength with sales predicted to grow by 10% in 2017.2
“Partnering in the UK with the NFL – an international, heavyweight brand – is a great milestone for Just for Men and will help the brand to further stamp its authority on the market. We look forward to seeing how our fans react to the collaboration and we are excited to see how our fan base grows.”
