Jumbo to Co-Sponsor Tour de Suisse
By Community | January 10, 2013
Swiss DIY chain JUMBO is a new Official Co-Sponsor of the Tour de Suisse.
Tour de Suisse organiser and marketing agency, cough IMG (Schweiz) AG, and the specialist retailer have agreed to work together to promote the event.
A fully owned company of Geneva-based MAUS FRÈRES HOLDING SA, Jumbo operates 41 independent DIY stores run as stand-alone businesses in Switzerland and aims to become a regional market leader across the whole country.
Sponsoring the Tour de Suisse, which passes through all the country’s language regions and is very much embedded in regional activities, brings JUMBO one step closer to this aim.
Official Co-Sponsor is a third-level sponsorship package and covers advertising along the route and at the start and finish lines with a wide range of promotional opportunities and a hospitality allocation.