Julius Baer agrees deal to become title sponsor of Formula E’s Zurich E-Prix
January 8, 2018
Julius Baer – a leading Swiss private banking group and global partner of the FIA Formula E Championship – has today been announced as the title sponsor of the 2018 Zurich E-Prix.
The electric street racing series is set to bring circuit racing to Switzerland for the first time in over 60 years, with the inaugural Julius Baer Zurich E-Prix set to take place on June 10.
Gian A. Rossi, Head Switzerland at Julius Baer, said: “Formula E is an investment in our society’s future. The racing series serves as a test bed for innovations advancing the future of mobility and ‘smart cities’.
“We firmly believe that in a country whose flair for innovation is the secret of its success, the racing series will generate great interest and underscore the image of Switzerland as a hotspot for technology.
“The decision to pick Zurich to stage the race is the right one – after all, it is a flagship for research and innovation as home to ETH, one of the two Swiss Federal Institutes of Technology, as well as being the country’s largest city.”
Alejandro Agag, Founder & CEO of Formula E, added: “It’s only fitting that at such an historic moment in the championship and for motorsport in general, one of the main protagonists in bringing racing back to Switzerland for the first time in over 60 years, has put its name to the first-ever Julius Baer Zurich E-Prix.
“Since even before the first race in 2014, our global partner has believed in the concept of electric street racing and has been instrumental in making the championship what it is today.
“Formula E makes history at every race, but on June 10, Formula E becomes the first category to bring back professional circuit racing to Switzerland – none of this would have been possible without Julius Baer and the vision of electric racing.”
