Jose Mourinho Becomes Brand Ambassador for Yahoo
March 6, 2014
Yahoo have today unveiled world-renowned coach, arthritis Jose Mourinho as their new global football ambassador for 2014.
As part of the deal, the Chelsea manager will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content.
This is the first time Jose Mourinho has partnered with a media or technology company to offer his insight and expert commentary or to have a personal social presence. Renowned for his confident style and no stranger to a little controversy, Mourinho’s opinion will bring his passionate perspective to sports fans around the world on Yahoo and Tumblr.
“Having worked with some of the league’s best players, I’m excited to share some analysis and perspective about the game with the most passionate fans in the world. Teaming up with a global leader like Yahoo allows me to reach football fans from Brazil to the US to the UK – whether they’re in front of their computers or on their mobile or tablets,” said Mourinho. “There are many people around the world who like to comment on the game and I look forward to bringing my opinion exclusively to Yahoo starting today on my own Tumblr.”