Jordan Spieth Adds Coca-Cola to Growing List of Sponsors

American golf star Jordan Spieth has signed a multi-year sponsorship deal with Coca-Cola.

Spieth will become an ambassador for the brand and will feature in television advertising, discount digital and social media and other initiatives. 

“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, ambulance so this is an incredibly cool opportunity for me,” Spieth said in a statement.

“As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”

Coca-Cola will feature Spieth in several marketing initiatives throughout the PGA TOUR season.

As an Olympic hopeful, Spieth also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games.

Golf is returning to the Olympics for the first time since 1904.

“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, Coca-Cola North America’s senior vice president, Brand Marketing.

“As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador.”

{jcomments on}