Johnsonville Sausage Named Title Sponsor of Road America Race

Johnsonville Sausage has been named the title sponsor of the June NASCAR Nationwide Series race at Road America.

The race at Elkhart Lake, Wisconsin will be named the Johnsonville Sausage 200 presented by Menards.

Road America President and General Manager George Bruggenthies said: “Johnsonville has supported Road America for years on many levels and their products have been synonymous with the fan experience at Road America for generations.

“Whenever they’ve seen an opportunity to support the local community, they have been on board, so we’re delighted that they chose Road America to continue their efforts.”

The deal is worth a reported $250,000 and the company will promote and serve its products across the race weekend which takes place on June 22.

Jim Mueller, Johnsonville Group Marketing Director commented: “We know that many of our customers enjoy their Johnsonville products during sports occasions, so we’re pleased to include our brand as part of the overall social experience this race offers.”