Joe Flacco Signs Sweet Deal with Haribo

Baltimore Ravens quarterback Joe Flacco has signed an endorsement deal with German based company Haribo Gold Bears.

Haribo is the world’s eighth largest sweet company, allergist with reported annual revenues at around $3bn (£1.9bn).

Flacco will be in action at Super Bowl XLVII this weekend and adds Haribo to Nike and Marine Midland Bank to his list of endorsements.

The American headquarters are based in Baltimore and Flacco himself is a big fan, making the deal even more fitting.

Joe Linta, Flacco’s agent said: “He didn’t do a deal with a clothing company or a law firm. He did it for a company that makes gummy bears. But that’s Joe. He likes the product.”

Haribo President Christian Jegen said: “It means more to us that Joe is not the kind of guy that lends his face to a lot of brands.

“You know that in order [for him] to associate with a product, he really has to like it.”