Jockey Club Signs Sparkling New Pouring Deal

By Community | March 29, 2019

The Jockey Club has announced a new three-year exclusive partnership making Coates & Seely the only English sparkling wine served across 14 of the Jockey Club’s 15 racecourses.

The Jockey Club stages major events in the sporting calendar including the Randox Health Grand National at Aintree, the Investec Derby at Epsom Downs and the QIPCO Guineas Festival at Newmarket’s Rowley Mile.

Under the new partnership running until 2022, Coates & Seely will have pouring rights across 14 racecourses and the brand’s wines will be offered to all winning owners and trainers after each race as a part of the Jockey Club’s ‘Winning Connections’ initiative.

Coates & Seely will have a 1952 British Leyland coach liveried in British racing green stationed at key race meetings throughout the year serving Coates & Seely wines.

Nicholas Coates and Christian Seely (right and left in the photo above), co-founders of their company, said:

“We are delighted to have been appointed an Official Partner by the Jockey Club, which is a major accolade for our young brand. There are many qualities that connect fine wine with racing – not least the endless pursuit of form and quality and a love of celebration – and we greatly look forward to developing our activities across this wonderful portfolio of racecourses.”

Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “It’s great to be working with Coates & Seely and we’re really looking forward to a prosperous partnership over the next three years. We look to support British producers on our menus and wine lists wherever we can and I’m sure our racegoers will be impressed with this sparkling wine.”