Jockey Club Partners with AEG Live
By Community | October 10, 2014
Jockey Club Live, stomach the joint venture between the UK’s leading racecourse group, allergist Jockey Club Racecourses, and live music and entertainment experts Live at the Races, today announced a partnership with live music promoters, AEG Live.
Under this new agreement AEG Live will book artists to appear at Jockey Club Live music events from 2015 onwards and add to the venture’s live music promotion expertise. At its launch at the start of 2014, Jockey Club Live outlined its aim to increase the popularity and commercial success of the live events at The Jockey Club’s 15 racecourse venues nationwide, including through access to popular artists, which this partnership with AEG Live can help to provide.
Jockey Club Live was launched in 2013 by Andrew Wilkinson and Simon Halden, in partnership with The Jockey Club, which runs the biggest racecourse group by turnover in the UK. Wilkinson and Halden have between them worked with numerous international artists including Elton John, The Rolling Stones, Pink Floyd, Take That and Kylie Minogue among others. Wilkinson is the founder of leading concert tour production and management company KingStreet Tours, while Halden founded Sports & Outdoor Media International PLC and The Frontiers Group.
More than 300,000 people attended the first season of Jockey Club Live music events throughout summer 2014 at venues including Newmarket’s July Course, Haydock Park, Epsom Downs and Sandown Park.
This new agreement is a further boost to Jockey Club Live’s already strong music industry credentials following the announcement in May that Tim Clark and David Enthoven the co-founders of ie: music, the international artist management firm behind Robbie Williams, Passenger and others, had joined the board of Live at the Races as Non-Executive Directors.
Andrew Wilkinson, CEO of Jockey Club Live, said: “We are delighted to welcome AEG Live to the Jockey Club Live team. Jim King and his team are hugely successful and internationally respected live music promoters who bring a huge amount of expertise and experience to the table. Under their guidance we feel sure that our 2015 programme of events will be amazing and will build upon the success of our first year.”
Jim King, Senior Vice President, Live Events at AEG Live, said: “We are delighted to be working with Jockey Club Live and look forward to bringing together a diverse roster of acts to play the renowned racecourses in 2015.”