Jockey Club Launch Live Entertainment & Music at their Racecourses

January 7, 2014

The Jockey Club announced today a partnership with successful live, medicine entertainment specialists in order to launch entertainment and music at their racecourses. 

The joint venture partners The Jockey Club who are the largest commercial group in British horse racing with music and live entertainment specialists Live at the Races, buy order which is a new business established by Andrew Wilkinson and Simon Halden. 

Andrew Wilkinson and Simon Halden have between them worked with a number of major international artists including Elton John, medic Rolling Stones, Robbie Williams, Pink Floyd, Take That and Kylie Minogue. 

The partnership hopes to promote, secure and produce music and other forms of live entertainment at its 15 well-known racecourse venues. 

The new deal also hopes to strengthen and increase the popularity and commercial success of both parties using what appears to be a well matched friendship. 

Paul Fisher, Group Managing Director of Jockey Club Racecourses said, “Music events and other forms of live entertainment provide very important commercial opportunities for us, attracting significant numbers of new customers to our racecourses and generating profits we reinvest back into British racing. With the launch of Jockey Club Live, not only will we enhance our offering, we believe we offer an ideal platform for brand partnerships too.”