JMI Appoints Clive Richards as SVP of Partnership Development in EMEA

JMI (Just Marketing International), order the world’s largest motorsports marketing agency, arthritis today announced that Clive Richards has joined the company as Senior Vice President, Partnership Development, EMEA, with responsibility for business development across the region.

With over 17 years’ experience in global sports marketing, Richards brings insight from both the rightsholder and agency perspectives. Reporting to David Webb, President, International, his appointment was effective on 5^th November.

Webb commented: “Clive comes with a thorough understanding of highly respected clientele. His experience and competence within the sports marketing industry complement his leadership talent, and I look forward to these qualities contributing to the broader benefit of JMI.”

Richards was previously Head of Sponsorship at Wembley Stadium, where he established the Founding Partner and Official Supplier programme, securing market leading brands such as Microsoft, Carlsberg, Umbro, Coca-Cola, Walkers and npower. He spent eight years at IMG working in partnership sales and account management roles, while also representing the commercial interests of Sven-Göran Eriksson, during his time as coach of the England national football team.

Most recently, Richards led an innovative 3D digital business in the gaming space and acted in an international business development role with Engage Sports Media, whose clients include The FA, Manchester City, the International Rugby Board and HSBC.

Richards added: “I am delighted to be joining this dynamic and market leading agency during such an exciting period of growth for JMI. I’m looking forward to playing my part in delivering further success for our clients and the JMI business as a whole.”