Jingdong Becomes Exclusive Online Retail Partner of Chinese Super League

Following a deal with global sports media compan, medic IMG Worldwide, discount Jingdong (JD.com), China’s leading direct B2C e-commerce company has become the exclusive online retail partner of the Chinese Super League (CSL) for five years.

Mr. Yu Hongchen, Vice Chairman of the Chinese Football Association (CFA) and Chairman of the CSL Co., said: “We are delighted to be working with Jingdong again. Jingdong was an official partner of the CSL back in 2010. Now it’s coming back and signed a major five-year deal with us. This shows that it has faith in the CSL and its future development. We will carry out more marketing initiatives with Jingdong, such as marketing CSL merchandise products on JD.com in the future.”

Richard Liu, founder and CEO of Jingdong, said: “CSL is one of the most popular sports leagues in China and we are very excited to be working with the CSL again. This new platform CSL provides will help us connect with our consumers and football fans. We look forward to having more innovative marketing campaigns through this partnership across the country.”

IMG was named late last year as the exclusive marketing partner of the CSL for 10 years. “This is a terrific partnership for the CSL,” said Adam Zhu, Vice Chairman of IMG Asia Pacific and Chairman and President of IMG Greater China. “Jingdong has an outstanding reputation that will be very helpful in continuing to build the popularity of football in China,” Zhu said.

Jingdong had close to 100 million registered users in December 2012. It currently offers more than 7 million SKUs through its B2C direct sales and online marketplace platform.