Jessica Ennis Named Brand Ambassador for Vitality

Olympic Heptathlon Gold Medallist, pilule Jessica Ennis has been named the new ambassador for PruHealth and PruProtect brand, cough Vitality.

As a national sporting hero, she will be using her passion for living a healthy lifestyle to motivate people to make positive changes and get rewarded in the process through the Vitality wellness programme, which is offered through PruHealth and PruProtect.

As a PruHealth Vitality Ambassador, Jessica and her family will share their Vitality experiences, and offer practical advice and motivation to enable everyone, regardless of their current state of health and fitness to take achievable steps towards lifelong wellbeing.

Jessica Ennis said: “I think the Vitality programme is absolutely brilliant – we all love to be rewarded for our hard work to get healthy and Vitality has so many ways to reward people. Everything I feel I stand for is echoed in the values of Vitality and I hope I can make people see that achieving your personal health goals is really a matter of planning the journey and sticking with it.”

Jessica will participate in a number of marketing activities throughout 2013, starting off with an introduction to intermediaries, PruHealth and PruProtect members and the wider market in January, through to on-going, regular campaigns which add value to the Vitality proposition through a number of marketing initiatives including online and social media channels such as Facebook and Twitter and being the face of a new member magazine.

According to Nick Read, Director of Vitality: “We are delighted to be working with Jessica because she truly embodies the values of Vitality: through hard work to change behaviours and improve health, not only do people feel better, but they can get rewarded as well.”