Jeff Monday Becomes PGA Tour Canada President

PGA TOUR Commissioner Tim Finchem announced today that longtime TOUR executive Jeff Monday has been promoted to the newly created position of President, PGA TOUR Canada.

Monday transitions into the role after overseeing the PGA TOUR’s season-long evaluation of the Canadian Professional Golf Tour in 2012, prior to the TOUR agreeing to assume operational control of the Tour. A veteran of 24 years with the TOUR, Monday most recently has served as the Web.com Tour’s Senior Vice President of Tournament Business Affairs, leading efforts to grow the impact of the tournaments in their respective communities as well as interfacing directly with Web.com Inc., on the implementation of the company’s umbrella sponsorship.

“Jeff brings a wealth of experience to his new role as President of PGA TOUR Canada,” Finchem said. “In leading our exploratory efforts to determine our future role with the Canadian Tour, he gained extensive knowledge and understanding of the Tour and its existing tournaments, and the potential to grow professional golf in Canada. It is a natural progression for Jeff to assume this leadership position with PGA TOUR Canada.”

Monday has an extensive background in all facets of PGA TOUR marketing, sponsorship and tournament operations. This includes prior leadership roles as Senior Vice President and Chief of Operations for the Champions Tour; Senior Vice President of Tournament Development; Vice President of Tournament Business Affairs for the Champions Tour and Nationwide Tour; and Vice President, Retail Marketing.

“I am very excited to have this opportunity to help direct the strategic direction and growth of PGA TOUR Canada,” Monday said. “It became very evident during my visits with tournaments, sponsors, volunteers and players, the potential this Tour has and just how passionate the country is about golf. We have a lot of work to do, but all of the elements for success are there. We already have a strong foundation of existing tournaments and there is definitely the interest and resources to establish solid new tournaments. I look forward to getting started immediately on firming up the schedule for 2013 and establishing this new pathway to the Web.com Tour for PGA TOUR Canada’s top players.”

Monday anticipates the summer schedule, which begins the week of June 3-9, will be firmed up by late January.

As previously announced, PGA TOUR Canada will debut with a minimum of eight tournaments in 2013 offering a minimum purse of $150,000, with the goal of eventually growing to 12 or 13 events. All tournaments will be held in Canada during the summer months. The next PGA TOUR Canada Qualifying Tournament will be held in April in the U.S. An announcement of the location and dates is forthcoming.