Jeep Extends Richmond AFL Sponsorship

September 2, 2013

Richmond has announced American automobile brand Jeep has renewed its sponsorship of the Australian Football League team.

The new agreement will take the partnership through to the end of 2017, sale and is the biggest sponsorship deal in Richmond’s history.

Jeep will continue to feature on the front of Richmond’s match-day shirts, search and will extend their presence by featuring on the front of the shirt for Richmond’s new standalone VFL side from 2014, ampoule as well as support the Club’s ‘Richmond in Business’ program.

“We’re incredibly proud as a football club to have established a great partnership with Jeep and with our renewed agreement, it will span at least seven years,” said Richmond CEO Brendon Gale.

“It has been exciting to share Richmond’s journey with Jeep since 2011, and now to celebrate the journey and announce the sponsorship renewal via the production of a television commercial is truly unique,” said Gale.

Veronica Johns, President and CEO of Fiat Chrysler said: “We are thrilled to announce that Jeep is a proud partner of the Richmond Football Club for another four years. It provides a great opportunity for us to continue our relationship with a club with such a rich and proud history.”