JD Becomes Matchroom Boxing Partner

Promotion organiser Matchroom Boxing has agreed a deal with sports fashion retail organisation JD. The agreement will see JD become the official retail partner of the British sports promoter for an undisclosed length of time.

JD’s partnership with Matchroom will cover several high-profile boxing events: including the upcoming all-British heavyweight clash between David Haye and Tony Bellew, and the heavyweight world title unification bout between Anthony Joshua and Wladimir Klitschko.

JD will be entitled to in-ring and ringside branding and will feature Matchroom fighters across its social media output and on its Undisputed show, which will give viewers behind-the-scenes access to fighters.

Eddie Hearn, the managing director of Matchroom Boxing, said: “I am delighted that Matchroom Boxing has joined forces with JD – a company that have been partners of ours through the recent explosion of British boxing.