Jamba Juice Becomes Official Blended Fruit Beverage & Smoothie of Rock ‘n’ Roll Marathon Series

Jamba Juice Company, pills a leading healthy, active lifestyle brand, today announced the renewal of its partnership with Competitor Group, Inc., the leading active lifestyle sports media and event entertainment company.

Jamba Juice is now the “Official Blended Fruit Beverage and Smoothie” sponsor of 14 events in the popular Rock ‘n’ Roll Marathon Series. The partnership kicked off this month a Rock ‘n’ Roll Pasadena Half Marathon Benefitting CureMito!

“Last year, thousands of participants were able to enjoy our array of delicious and better-for-you offerings, which are a great fit for those seeking convenient, nutritious products to complement their healthy, active lifestyles,” said Julie Washington, Chief Brand Officer, Jamba Juice Company. “We are thrilled to continue the partnership this year and to increase the number of races we will participate in, allowing us to broaden our engagement with endurance enthusiasts looking for refreshing options like our fresh-squeezed juices and All-Fruit™ smoothies.”

Jamba Juice will continue to reward racers with free smoothie samples at the finish line. Additionally, Jamba will have special games and giveaways at the Health & Fitness Expos, which showcase the latest in running gear, sports apparel, health and nutritional information. On race days, spectators and participants may catch a glimpse of Jamba’s mascot, Bananaman, running to encourage and entertain racers along their journey.

“We are very pleased to renew our partnership with Jamba Juice,” said Sean Clottu, Vice President, Competitor Group. “Jamba Juice is a brand that aligns with our runners’ passion and interest in living a healthy and active lifestyle. With all the athletic performance and health benefits of consuming real whole fruit and juice, we know our participants will be excited to see Jamba Juice return to many of our Rock ‘n’ Roll races.”