Jaguar Extends Partnership with Sky Pro Cycling

By Community | April 23, 2012

Jaguar and Sky Pro Cycling have announced a new three-year global partnership, sick coinciding with the forthcoming consumer launch of the new XF Sportbrake.

The partnership, cheap which was announced in the elegant surroundings of Syon Park, prostate West London, was attended by the current road world champion Mark Cavendish, Juan Antonio Flecha and Team Principal Dave Brailsford. Representing Jaguar was Geoff Cousins, Global Director of Sponsorships.

Jaguar cars will provide invaluable support to the team during the races, carrying about £100,000 of cutting-edge cycling equipment on the roof alone.

The car also acts as the ‘nerve centre’ of the team on the road from where all vital strategic and split second tactical decisions are made. This year’s partnership is particularly timely as Jaguar is proud to provide Team Sky with its latest new model, the XF Sportbrake.

Geoff Cousins, Jaguar Global Director of Sponsorships, commented: “We’re delighted to announce a new three year partnership with Team Sky. We know that our involvement in the rapidly growing sport of cycling and our support of Team Sky resonates strongly with new and existing Jaguar customers. Team Sky and Jaguar have similar ambitions and objectives and furthermore, the values of the team fit well with our human performance and Alive themes that sit at the heart of the Jaguar brand. We wish the riders the very best of luck and look forward to celebrating their successes over the coming years.”

Dave Brailsford, Sky Pro Cycling’s Team Principal added: “We are delighted to continue our partnership with Jaguar. Over the past two years Jaguar has provided the team with fantastic support and we very much look forward to putting the new XF Sportbrake through its paces. I am confident it will play an important role in the team’s success this year by providing a fast, high performance and comfortable race support car. It provides the perfect environment from which to direct race operations when we’re on the road. The fact that it looks stunning too will make it the stand out car behind the peloton.”

by Ismail Uddin