Jaguar Appoints British Tennis Number One Kyle Edmund As Brand Ambassador
April 4, 2018
British number one and Australian Open semi-finalist, Kyle Edmund has signed an endorsement deal with luxury and sports car manufacturer, Jaguar, to become the brand’s latest UK brand ambassador.
Jaguar, the Official Car to the All England Lawn Tennis Club (AELTC) will work with Edmund on a number of projects in the build-up to The Championships, Wimbledon.
The 23-year-old will be entering The Championships, Wimbledon for the first time as British Number 1 and will be looking to better his Grand Slam performance at this year’s Australian Open.
Kyle Edmund said: “I have always been passionate for cars and I am delighted to be associated with a British brand I admire and look forward to working together in the build-up to Wimbledon. Jaguar’s presence within tennis will provide me with the extra support I am looking for and I hope I can build on the success I had earlier in the year in Australia.”
Scott Dicken, Jaguar Land Rover Global UK Marketing Director said: “We are excited to partner with Kyle as we head into Jaguar’s fourth season as the Official Car of The Championships, Wimbledon. Kyle, 23 is the current British Number 1 and a rising star within the tennis world. We look forward to being part of that journey and supporting him along the way.”