Jagermeister Opposes Milwaukee Bucks Logo

December 13, 2016

German liqueur company Jagermeister has reportedly filed formal opposition with an appeal board of the US Patent and Trademark Office against the Milwaukee Bucks’ new logo.

Wisconsin-based NBA franchise the Bucks have a redesigned logo that, Jagermeister claim, is too similar to their own.

Jagermeister contend that they have held exclusive rights to ‘deer head’ logos in the United States since 1968, and  believe that the new Bucks logo could lead to confusion regarding the perceived affiliation of the two businesses.