Jacksonville Jaguars Name On Ideas as Team’s Marketing & Advertising Agency
December 3, 2013
The Jacksonville Jaguars have selected locally-based On Ideas, Inc as the NFL team’s marketing and advertising agency.
The scope of work will include marketing strategy, branding, creative services and PR/community relations support.
On Ideas’ first assignment with the Jaguars is the home game against the Houston Texans on Thursday, December 5, 2013. The agency is developing a game plan including events and promotions that will energize and unite fans, and create buzz across Jacksonville for this nationally broadcast primetime game live on the NFL Network.
“On Ideas is a great fit for the Jaguars,” said Mark Lamping, President of the Jaguars. “Shad Khan has a bold vision for the Jaguars. Partnering with On Ideas at this juncture will provide the fresh thinking necessary to make Shad’s vision a reality.”
“We couldn’t be more excited to align with the Jaguars. Mr. Khan is a one-of-a-kind owner and we intend to create marketing initiatives that are indicative of his high energy and high standards,” said West Herford, partner and managing director at On Ideas. “We are Jaguars fans to the bone, and embrace the opportunity to reconnect the team with the fans and the Jacksonville community in meaningful ways.”