Jack Wolfskin to Sponsor IBU Events

Jack Wolfskin, the outdoor apparel company, has entered the world of winter sports by inking a two-year deal with the International Biathlon Union to become the main sponsor of the IBU World Cup and IBU World Championships Biathlon.

The sponsorship agreement was handled by international sports marketing company Infront Sports & Media, partner of the International Biathlon Union (IBU) and national associations to collectively market the IBU World Cup Biathlon.

The agreement covers all races starting with the 2012/13 season as well as the 2013 IBU World Championships Biathlon in Nove Mesto, Czech Republic.

Marcus Pieker, Sponsorship & Events Manager at Jack Wolfskin, said: “By expanding our winter sport portfolio through sponsorship of the IBU World Cup Biathlon, we see great potential to sustainably strengthen our brand in the German market through an authentic and credible environment. Additionally, on an international scale we can now set a course for markets such as Scandinavia and Russia.”

The IBU World Cup Biathlon stretches out over the entire winter sports season and consists of nine events, held mainly in the strong winter sport markets of Europe. As a sponsor of the IBU Biathlon events, Jack Wolfskin will benefit from prominent brand positioning around the sports venues. This includes boards in stadiums and on the track, the placement of logos on athletes’ bibs as well as various promotional opportunities on site.

Michael Witta, Managing Director Infront Austria, said: “With these two most recent sponsorship commitments – at the IBU World Cup Biathlon and the FIS Alpine Skiing World Cup, Jack Wolfskin is activating two of the world’s largest winter sports series as platforms to leverage brand communication. The new, comprehensive sponsorship package includes all nine IBU World Cup events as well as the prestigious 2013 IBU World Championships Biathlon in Nove Mesto. It guarantees Jack Wolfskin continuous visibility over the entire season.”