IWGA Sign Marketing Agreement with UFA Sports

By Community | October 9, 2012

The International World Games Association (IWGA) and UFA Sports have signed an extensive international marketing cooperation.

UFA Sports will act as consultant and the exclusive international marketer of the IWGA, with focus on The World Games 2013 in Cali, Colombia and 2017 in Wrocław, Poland.

The IWGA and UFA Sports have agreed on a marketing cooperation containing all international media and commercial rights for a term including The World Games 2013 and 2017. The IWGA thereby wants to benefit from UFA Sports’ expertise in the field of international media rights distribution, sale of corporate sponsorships and strengthening brand identities in sport, to maximize the visibility of The World Games’ broadcast coverage. UFA Sports and the IWGA as entity of its Member Federations intend to further develop the popularity of the participating sports by providing the widest possible exposure to public and media with an international top class event organized and produced in high quality.

The World Games are a quadrennial global multi-sport event that offers competitions at the highest level in spectacular mix of traditional and modern sports, practiced on earth, in the air and on the water.

The next edition of The World Games will be celebrated in Cali, Columbia from 25 July until 4 August 2013. Under the slogan “Fair Play To The Planet”, The World Games will be held for the first time in South America. The World Games 2017 will be hosted by Wrocław, Poland.

The participating athletes of The World Games represent the absolute elite of their sport. To measure up to the performance of these world-class athletes, 15 hours of daily coverage will be produced in wide-screen high-definition format. In addition, two highlight formats of 30 minutes each will show the essence of the spectacular competitions.

Ron Froehlich, President of the International World Games Association: “Safeguarding the diversity in sport is vital to the international culture of the 21st century. Just imagine: a combined 1.2 billion people around the globe practice sports like e.g. inline-skating, karate, rugby or squash. Our goal is to further increase this number by improving the prominence of these spectacular sports through excellent sporting achievements under the umbrella of The World Games. With UFA Sports we are happy to have found a competent and experienced partner who will help us achieving this goal.”

Stefan Felsing, Managing Director of UFA Sports: “We are looking forward to becoming part of The World Games with its diverse and popular sports. The exciting pictures of world-class performances of the athletes at The World Games will inspire many people around the world.”