ITV See Record Audience for Wiggins Tour de France Victory
By Community | July 23, 2012
ITV enjoyed a record audience in Britain who watched Bradley Wiggins’ Tour De France win.
Bradley Wiggins’ Tour De France win sparked a 25% rise in the TV audience for the legendary cycle race.
A peak of 3.6 million watched the live coverage on ITV1 and ITV4 to see Wiggins lead the peleton home yesterday before teammate Mark Cavendish claimed a record fourth-consecutive final stage victory on the Champs-Elysees.
Wiggins became the first Briton to win the gruelling race.
Coverage on ITV4 – the TV home of the Tour De France – was up by a quarter on 2011 for the combined viewing figures for the live broadcasts, a nightly highlights shows and a morning repeat, ITV said.