Triathlon Signs Texaco For OTT
By Taruka Srivastav | March 6, 2019
The International Triathlon Union (ITU) has named Texaco Havoline as its first Official OTT Digital Partner.
It has further unveiled its overhauled OTT platform TriathlonLive.tv with over 40 live events already scheduled for 2019. The new platform will provide users a more complete experience and live coverage as well as a brand new mobile app to help update with all the action. Viewers will further see an exclusive new 30-minute show before and after all WTS races being launched for the 2019 season.
The new platform is also available as an app for Apple iOS & tvOS, Android, Android TV, Amazon Fire and Roku.
Infront Vice President of Summer Sports Julien Ternisien said: “This is a fresh approach that takes the pure entertainment of live racing and combines it with content that has a broad appeal for triathlon newcomers and experienced athletes alike.”
ITU President and IOC member, Marisol Casado said: “The relaunch of the TriathlonLive.tv platform, with Texaco Havoline as our first official OTT Digital Partner, brings the front-end user experience right up to date in line with the progress we have made with the broadcasts.
“In conjunction with our long-term digital media partners Infront, we will be expanding our coverage at each event and bringing more live races, including ITU World Cups, the World Paratriathlon Series, Multisport World Championships and many more, including races not organized by ITU like the SuperLeague or the Isklar Norseman Xtreme Triathlon, to provide even more entertainment for our users.”