ITU Sign Skins Renewal as Performance Gear Partner
April 14, 2011
The International Triathlon Union (ITU) has secured the renewed sponsorship of Australian apparel company Skins for this year’s World Championship Series.
Skins will continue as the exclusive, worldwide official compression performance gear partner of the series for the third consecutive year under the terms of the new extended agreement.
Skins chief executive, Jaime Fuller stated: “Skins are dedicated to helping sportsmen and women achieve their natural best through innovative design. Triathlon is one of the toughest events, so what better sport to demonstrate the difference Skins can make to improving strength endurance and recovery. As a global brand, we are excited about extending our commitment to the Dextro Energy Triathlon ITU World Championship Series for the third year running.”
Paul Coleman, ITU World Championship Series managing director, added: “Every year the Dextro Energy Triathlon ITU World Championship Series grows in size and stature. The ITU is delighted that Skins is continuing its support as the worldwide official compression performance gear partner. It’s fantastic to work with a sportswear brand with a range of products that are integral to the lives of professional and amateur athletes.”