ITU Hires VERO to Develop International Communications Strategy
By Community | May 8, 2014
The world governing body of Triathlon, the International Triathlon Union (ITU), has hired VERO Communications, to develop their communications strategy.
The London based sports communications consultancy, led by Chairman Mike Lee OBE, will help to develop ITU’s international communications strategy, liaising with international sports media and promoting the federation. VERO will also assist ITU in strengthening its social media platforms, as well as helping to create a digital media strategy to increase public engagement internationally.
Marisol Casado, IOC Member and ITU President, said: “We are very pleased to appoint VERO as our communications partner and we look forward to working with them to further develop our international communications strategy.
“Since Triathlon joined the Olympic Programme at Sydney 2000, the sport has grown in popularity around the world. ITU is immensely proud of Triathlon’s Olympic and Paralympic status and we look forward to continuing the sport’s development internationally and engaging new participants and fans.
“With VERO’s proven expertise in international sport, combined with the work of the ITU team, we know we have a very strong group to help us grow our communications and engagement over the coming years.”
Mike Lee, VERO Chairman, added: “We are thrilled to be appointed by ITU as the organisation’s international communications advisors. The federation has a real ambition to harness the appeal of Triathlon in existing markets and spread the message of the sport to new parts of the world. ITU has a very positive story to tell and our role will be to help ensure that this story is communicated effectively to international sporting stakeholders, media and fans.”