ITU Announce Chain Reaction as Official Online Bicycle Store

April 5, 2011

The International Triathlon Union (ITU) has announced today, April 5, that Chain Reaction Cycles has been named as the Official Online Bicycle Store of the Dextro Energy Triathlon ITU World Championship Series.

Chain Reaction Cycles was established in 1985 as a family business but has grown to be the biggest online bike store in the world. Chain Reaction Cycles is also a one-stop shop for everything related to triathlon and becomes the eighth global partner of the world’s premier triathlon series.

In addition to a wide range of road and time-trial bikes and frames, Chain Reaction Cycles also boast an array of quality swimming gear, a comprehensive selection of running shoes, clothing, GPS equipment, endurance, hydration and recovery supplements from some of the world’s best nutrition companies.

Marisol Casado, ITU President and IOC Member, stated: “It is a pleasure to have a partner who like us, is committed to helping triathletes around the world. Chain Reaction Cycles makes top products available to athletes anywhere and everywhere through its impressive online store and we’re delighted to work with them through our premier series.”

Damien Duggan, Advertising Manager of Chain Reaction Cycles, added: “We are delighted to be part of the Dextro Energy Triathlon Series, which will see the world’s best triathletes compete on the global triathlon circuit. Linking up with such a prestigious event is perfect for us, and with stages being held in Sydney, London and Beijing, its set to be one of the most exciting yet for competitors and spectators alike. The London round on August 6-7 should provide an excellent test for the competitors, as they get the final chance to race the course before the 2012 Olympic Games. We cannot wait!”