ITTF to continue its partnership with cryptocurrency brand Floki

ITTF has announced the continuation of its successful partnership with Floki for the World Championships Finals, which opened today in Busan.
 
Floki, the exclusive crypto token partner, will once again bring its innovative approach to the forefront, activating across various platforms including broadcast, digital, and social media content. This partnership marks another exciting chapter in the convergence of sports and cryptocurrency.
 
Floki’s collaboration with the table tennis community commenced last year with their inaugural partnership for the ITTF World Championships 2023. The success of their initial venture laid the foundation for the continuation of this fruitful partnership, promising even greater excitement and engagement for fans worldwide.
 
Commencing today, on the 16th of February, the ITTF World Team Table Tennis Championships Finals Busan 2024 promises ten days of electrifying action at the state-of-the-art Busan Exhibition and Convention Centre. This monumental occasion also signifies the first time Korea Republic has been bestowed the honour of hosting this prestigious event.
 
Jonny Cowan, Europe General Manager at World Table Tennis was delighted that Floki extended its table tennis relationship into 2024, stating: “We’re thrilled to continue our partnership with Floki following the tremendous successes we’ve achieved together last year. Their global community’s enthusiastic engagement with our table tennis digital content has been remarkable. We’re excited to amplify the excitement even further, beginning with our upcoming events in Korea Republic.”
 
A spokesperson for Floki commented, “We are excited to be involved in the World Table Tennis Championships Finals again, this time in Busan. We have been very impressed with the implementation in 2023 and the results achieved and look forward to continuing to build engagement for our global following. We wish the teams the very best of luck in Busan.”