ITTF and Table Tennis England announce British Airways partnership
January 24, 2018
The International Table Tennis Federation (ITTF) and Table Tennis England (TTE) have today announced a new partnership with British Airways (BA).
As part of the agreement, BA will serve as the official airline partner of the 2018 ITTF Team World Cup, which is set to be held in London later this year.
Thomas Weikert, President of the ITTF, said: “We are delighted to welcome an iconic, global brand such as British Airways to the ever growing table tennis partner family.
“Our sport has global reach and high levels of fan engagement, attributes that can help brands such as British Airways to connect to audiences around the world. We look forward to a fantastic event in February.”
With a global TV viewing audience of over 355 million during the 2017 World Table Tennis Championships, and some matches featuring in the top 10 watched sporting events in China for 2017, table tennis will help BA to promote its brand in key territories.
Noella Ferns, Executive Vice President Greater China and the Philippines for British Airways and Iberia, added: “We are very excited to be working with a sport like table tennis which is incredibly popular around the world and of course in Asia.
“We have very specific targets for partnership activities and have been impressed by the approach and opportunity that ITTF and Table Tennis England colleagues provided. We wish all teams the best of luck, and look forward to a great event.”
