ITTF Appoint Li-Ning As Official Sponsor
By Shantanu Srivastav | June 26, 2018
The International Table Tennis Federation (ITTF) has agreed a three-year partnership deal with Li-Ning.
Under the terms of the agreement, the Chinese sportswear manufacturer will become the ITTF’s official umpire and referee apparel sponsor until 2020.
The company has already provided new uniforms for officials at this year’s World Team Table Tennis Championships in Sweden, as well as three recent events in Hong Kong, China and Japan.
Li-Ning will gradually roll out it’s clothing to all ITTF events between 2018 and 2020 including the governing body’s World Tour and World Cups.
ITTF Head of Sponsorships, Kimberly Koh, said of the partnership: “It is great to welcome leading sports apparel brand Li-Ning into the ITTF Family with their sponsorship of the umpire and referee shirts. We look forward to showcasing this new modern and sporty design from Li-Ning to our 350 million TV viewers and millions more social media fans globally.”
Li-Ning’s Manager of Brand Project Management Centre, Zhang Xiangdu, added: “Since our establishment in 1990, the concept of “consumer experience” has always been one criterion behind the design of each of our products to ensure utmost comfort and best experience for our consumers with our products.
“Having sponsored and contributed to the success of several top teams such as the Chinese Table Tennis Team, Chinese Shooting Team, and the Chinese Diving Team, we are very excited about this new collaboration with the ITTF to bring a more pleasant and professional experience for referees and staff at top table tennis events worldwide.”