ITN to Produce Premier League Clips Coverage for News International Outlets
June 25, 2013
Content producer ITN Productions have been selected by News International to create digital clips coverage of Barclays Premier League.
Starting from August ITN will package clips of key moments in-game, at half-time and full-time for The Sun, The Times and The Sunday Times online and mobile platforms. A team of up to 15 staff will package up to eight 30-second clips of goals, red and yellow cards, as well as key moments for every Barclays Premier League match. Longer clips will also be produced for weekend and supplementary content such as archive-rich features and studio-based shows.
The deal follows News International securing the online and mobile rights to the Barclays Premier League earlier this year and covers the 2013-14, 2014-15 and 2015-16 seasons. ITN Productions will produce around 9,500 clips each season.
Mark Browning, managing director of ITN Productions, said of the deal: “This is a big strategic win for ITN Productions that builds on the sports production credentials we’ve already built up with our work for ITV Sport and SNTV. The Barclays Premier League is as big as it gets for sport in this country, and working with News International on the crown jewels in online and mobile rights firmly positions us in the sports production space…we’re looking forward to delivering an incredibly fast and exciting service that will give football fans something to cheer about, whoever they support.”