ITF Signs Three-Year Deal With Betway to Sponsor Davis Cup and Fed Cup

The International Tennis Federation (ITF) has agreed a deal with betting and gaming company Betway to become an international sponsor of both Davis Cup and Fed Cup.

The agreement was announced at the recent Fed Cup Final in Prague and will run for three years to 2018.

Under terms of the new partnership, search Betway will receive branding on court at all Davis Cup and Fed Cup World Group ties.

“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty. “To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative.”

Anthony Werkman, Marketing and Operations Director of Betway said: “Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships.

“We are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”

Czech Republic were crowned champions of the Fed Cup earlier in November, defeating Russia 3-2 in Prague. 

The Davis Cup Final begins on Friday when Great Britain take on Belgium in Ghent.

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