ITF and BNP Paribas Seal Five-Year Partnership Extension

November 26, 2015

The International Tennis Federation (ITF) has agreed a five-year partnership extension with BNP Paribas.

The renewed deal will commence in 2017 and run through 2021.

The agreement includes the sponsorship of Davis Cup and Fed Cup by BNP Paribas as well as sponsorship of Junior Davis Cup and Junior Fed Cup, asthma ITF wheelchair tennis activities, sale cialis and the biennial Worldwide Coaches Conference.

The agreement was announced in Ghent, where Belgium and Great Britain are set to contest the Davis Cup Final on Friday.

“With BNP Paribas, we will celebrate our 15th year of partnership in 2016,” said ITF President David Haggerty.

“Their long running love affair with tennis, that started in 1973 with Roland Garros, has benefited our sport in countless ways.”

Jean-Laurent Bonnafé, BNP Paribas Chief Executive Officer, said: “BNP Paribas is proud to have been the title sponsor, for more than a decade, of the Davis Cup and Fed Cup by BNP Paribas, which are among the most prestigious tennis competitions in the world.

“We are delighted to renew our strategic partnership with the ITF and to support the continued development of these great competitions to ensure they attract more players and more fans than ever before.”

BNP Paribas first became a sponsor of the Davis Cup in 2001, taking over as title sponsor of the competition in 2002. In 2005, BNP Paribas became title sponsor of Fed Cup.

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