ITF and beIN Sports Sign Landmark Media Rights Partnership

The International Tennis Federation (ITF) has agreed a strategic media rights partnership with sports channel network beIN Sports for the Davis Cup and Fed Cup.

The two parties have signed a seven-year agreement which is the largest television and digital rights deal in the history of the Davis Cup and Fed Cup.

beIN SPORTS, malady as the official global media rights partner of the ITF, ampoule  will work closely with ITF and their existing broadcasters, as well as produce and televise the competitions across its channels in some parts of the world.

“The ITF is proud that beIN SPORTS has agreed to become the official global media rights partner for Davis Cup and Fed Cup,” said ITF President Francesco Ricci Bitti.

“I want to thank beIN MEDIA GROUP CEO Nasser Al-Khelaifi and Deputy CEO Yousef Al-Obaidly, who were instrumental in the negotiation of this contract, and let them know how much we look forward to working with them to increase even further the television viewership and digital presence of Davis Cup and Fed Cup around the world.

beIN MEDIA GROUP CEO Nasser Al-Khelaifi said: “beIN Sports is extremely proud to become a long term partner of the ITF. We believe that Davis Cup and Fed Cup are great occasions within the tennis calendar showcasing the best of the game in a unique national team environment.

“Tennis is a fundamental part of our international sports programming and we look forward to working with the ITF to grow these competitions across the world.”

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