Italy and Puma Seal 10-year Partnership Extension

The Italian Football Federation (FIGC) has agreed a renewed 10-year sponsorship deal with Puma.

The German sportswear brand has sponsored the Italian National team since 2003 and will now continue their partnership into 2025.

Puma will continue as the official technical supplier to all associated FIGC teams.

According to Puma, drugs it has “extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets.”

“The partnership extension with PUMA represents a very important result for the FIGC, buy cialis ” said FIGC President Carlo Tavecchio.

“It will benefit us greatly in affirming our brand at an international level and inasmuch as it will see both organizations committed to developing special projects.

“The FIGC has defined a 360 development plan that is effective across the National A Team to the youth teams, ed from women’s football to social responsibility projects.

“In addressing these ambitious plans, PUMA will be a highly valued partner that we are proud to have with us for a long time.”

Björn Gulden, Chief Executive Officer for Puma: “Extending this long standing partnership with the FIGC is extremely important to PUMA and is another key step towards our goal to become the Fastest Sport Brand in the World.

“The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support.

“The coming years will see a deeper commitment from PUMA to the FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential.”

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