Italian Winter Sports Federation Launch New Web Portal

October 17, 2014

The Italian Winter Sports Federation (FISI) (Federazione Italiana Sport Invernali) and Infront Sports & Media, viagra 100mg its strategic marketing agent and advisor, have launched a new fan-oriented web portal

Developed by Infront’s dedicated digital media experts, the state-of-the-art online platform provides the key point of reference for fans, to source information, to experience the sports action and directly interact with athletes. The portal has been rolled out as part of a strategic partnership agreement signed last year between Infront and FISI. The ultimate objective of the collaboration is to enhance the impact of the FISI brand on both a national and international level.

Bruno Marty, Executive Director Winter Sports at Infront, said: “A high impact digital presence is a key element towards enhancing the perception of the FISI brand and supporting the federation to more effectively connect to its ever growing fan base.

“Thanks to our comprehensive partnership, we can help develop the federation’s brand positioning across the board, generating immediate results by having a positive impact on sponsorship marketing and audience appeal. We look forward to continuing this successful path with FISI leading up to the 2018 Winter Olympic Games.”