Italian National Football Federation Signs Infront Sports Deal

By Community | October 23, 2014

Infront Sports & Media and the 24 ORE Group have been appointed as Commercial Advisors of FIGC – the Italian National Football Federation (Federazione Italiana Giuoco Calcio).

The agreement will be formally signed in the forthcoming weeks and will run until the end of 2018.

The partnership focuses on enhancing the positioning and brand value of Italian football on an international level, buy fully aligned with the characteristics and heritage of the sport in the country.

Infront and the 24 ORE Group will also market sponsorship opportunities for the federation, the Men’s national team, the Women’s national team and the youth national teams. Over the coming month, an enhanced sponsorship model will be conceptualised, offering attractive opportunities for major Italian, as well as global brands.

Further areas of collaboration will include digital media solutions, in order to widen the international fan base and enable continuous interaction with Italian football fans worldwide.

“Our goal is to spread the perception and fascination of Italian football all over the world and strengthen its brand value,” commented Marco Bogarelli, Infront Italy’s President. “As opposed to the FIGC’s previous approach, the focus of this advisory partnership is international. We will jointly work on enhancing the positioning of the Italian National Team brand amongst other major football nations.”

“The synergy between us and the 24 ORE Group is perfect,” concluded Bogarelli. “Our capabilities in sports marketing and the media landscape respectively complement each other in the best possible way. Infront has a strong track record in managing international projects through its global network of subsidiaries and partners – particularly for the sport of football. The 24 Ore Group is close to the needs and interests of major companies and will assist in exporting their brands outside Italy through the alignment with the prestige of Italian football.”

“The 24 ORE Group, as the publisher of Il Sole 24 Ore – the most trusted voice of the Italian economy and the first digital newspaper in Italy, circulating over 190,000 digital copies – will provide a vital contribution toward showcasing the national team ‘Nazionale’ worldwide. This will be achieved along with ‘Made in Italy’ excellence – great Italian football together with Italian technology, manufacturing, food, fashion, design, art and culture. We are proud of partnering with Infront to undertake this wonderful challenge,” says Donatella Treu, CEO of the 24 ORE Group.

Infront and the 24 ORE Group’s proposal was selected this week by the Presidential Committee of the FIGC. The two partners will cooperate with Rai.com for access to a tremendous archive of Italian football footage.