Italian Betting Company Cogetech Sponsors AC Milan
October 30, 2012
AC Milan have inked a new sponsorship deal with betting and gaming leader Cogetech S.p.A to make the Italian company the ‘Premium Sponsor’ for the Serie A giants for the 2012-13 season.
Adriano Galliani, vice president and CEO of AC Milan, and Fabio Schiavolin, CEO of Cogetech S.p.A, signed a deal this morning to make the Italian company (world leaders in betting and games) a
The agreement was reached in the presence of Infront president Marco Bogarelli who was fundamental in making the deal between Cogetech and the rossoneri happen.
From the pitch-side to the website and the rossoneri’s social medias, Cogetech will be clear to see via their main porduct: IziPlay Poker. Cogetech will in fact be dedicating a poker room exclusively to the rossoneri fans available on their IziPoker.it platform.
Fabio Schiavolin, CEO of Cogetech S.p.A, commented on the deal: “This partnership with Milan falls under the new strategy we had outlined for sponsorships for the year. Our aim is to be constantly present and far reachjing in the world of Italian football. To become a Premium Sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company. AC Milan are universally considered a dynamic and well structured club, as well as being an excellent team, capable of withstanding from a professional point of view our communication strategy.”
Adriano Galliani, vice president and CEO of AC Milan, added: “We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visability and communication. We can offer unique content that will maximise the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.”