iSportconnect Welcome Sine Qua Non to Manage Sports Technology Sub-Community

June 1, 2011

iSportconnect has announced a partnership with international agency specialising in Sports and Technology Marketing, remedy PR and sponsorship in motorsport, order Sine Qua Non, as it continues to develop its expertise and services in the motorsport industry, and sports business in general, to its fast growing membership.

An agreement has been reached which will see Sine Qua Non International’s Claire Ritchie and Chris Hughes manage iSportconnect’s Sports technology sub-community, as well as contributing to the Motorsport sub community using their expertise in the industry.

Under the terms of the partnership the duo will initiate group discussions, as well as writing expert columns and publishing case studies to both sub-communities. In addition, Sine Qua Non will also work with iSportconnect in future networking events for both the Sports technology and Motorsport industries.

Claire Ritchie is the founder and Managing Director of Sine Qua Non International. Having had extensive experience in sales, marketing and sponsorship at Hewlett Packard and Nortel Networks where she managed the multimillion dollar Formula One partnership with BMW Williams F1, she has used that knowledge to develop partnerships for technology brands in F1, MotoGP and World Rally as well as other sports.

Ritchie said of the link up with iSportconnect: “With our unique focus on technology and sport, we are pleased and ideally placed to manage the Sports technology sub-community.  iSportconnect has done a great job since its launch in bringing together like minded professionals and we welcome the opportunity to help to contribute to its continued growth.”

Chris Hughes is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena. Chris was one of the original members of Panasonic Toyota Racing’s Marketing and Communications team and was jointly responsible for building up the team’s Formula 1 press office from scratch. Prior to joining Sine Qua Non, Chris was responsible for MotoGP communications at Bridgestone Motorsport.

Founder and CEO of iSportconnect Sree Varma added: “iSportconnect is delighted to announce this working partnership in order to obtain the expert opinions and views of Sine Qua Non. We are excited to be able to provide our loyal members with the latest news and discussions within the sports technology and motorsport sub-communities and feel that the extensive experience of both Claire and Chris will help us to offer the best service possible within these industries.”

Sine Qua Non is a leading innovator in helping companies to maximise the positive impact of Marketing, PR and Sponsorship across the business to deliver on this challenge.

Since its inception at the turn of the Millennium, Sine Qua Non has enjoyed a period of continuous growth throughout the 2000s. Initially created to fulfil a desire to fuse a driving passion for technology and sports sponsorship, the company has incrementally built up a dedicated marketing and PR competence over the years.