iSportconnect Weekly Deals Update

The iSportconnect Weekly Deals Update

January 17, 2020

W Series + Formula 1

W Series have added new races into their 2020 calendar that will see them combine with Formula 1 during their race weekend.

BodyArmor + 19 MLB Teams

BodyArmor have announced exclusive partnerships with 19 MLS franchises at a promotional event.

FC Barcelona + FBS

FC Barcelona and FBS have reached a new global partnership agreement, whereby the broker specialising in Forex trading is to become the soccer club’s Official Trading Partner for the next four years, through 30 June 2024.

Nike + T1 Esports

Nike today announced its exclusive apparel partnership with global Esports organisation T1 Entertainment & Sports.

Bayern Munich + Audi

Bayern Munich and Audi have extended their current partnership for an extra four years until 2029.

PSV + Puma

PSV Eindhoven have agreed a five-year deal with the German sports apparel company PUMA.

Euroleague + Genius Sports

Euroleague Basketball has granted Genius Sports Group, a leader in sports data technology, the official rights to capture and distribute its live data to the global betting industry.

Team GB + British Airways

Team GB has appointed British Airways as its official airline partner ahead of the Tokyo 2020 Olympic Games this summer.

Right Formula + Marketing Minds

Award-winning global sports and entertainment consultancy Right Formula has acquired marketing services agency Marketing Minds.

Bundesliga + AWS

Amazon Web Services and the German Bundesliga have announced that they have struck a deal to make AWS its official technology provider.

MLS + BeIN Sport

BeIN Sports have acquired Major League Soccer Rights in 11 countries until the end of the 2022 season.

Other Deals

Fortuna Dusseldorf + Henkel

Haas F1 + MindMaze

Major League Rugby + Catapult Sports

ITV + World Rally Championship

RFU + Bollinger

Mitsubishi Electric – PGA Tour

Tenocasa Group + Getafe

National Lacrosse League + BetMGM

Atlanta Hawks + Chase Bank

NBA + Apple Music


iSportconnect Weekly Deals Update