The iSportconnect Weekly Deals Update
February 28, 2020
ATP + FedEx
The ATP and FedEx Express announced a sponsorship renewal that will see the shipping giant remain an ATP Platinum partner, while strengthening its sponsorship and becoming the new title sponsor of the ATP Rankings.
NBA + New Balance
The National Basketball Association and New Balance Athletics, Inc. announced a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA.
Manchester United + Mondelez
Manchester United has entered into a global partnership with Mondelez International, whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita.
TSN + WTA
TSN has announced it has expanded the network’s live court coverage with the addition of a slate of marquee WTA Tour events, featuring the biggest stars of women’s tennis, beginning with the QATAR OPEN.
Hublot + UEFA Women’s EURO 2021
UEFA Women’s EURO 2021 has partnered with Hublot, where the watch brand will serve as one of the European tournament’s official partners, providing the now iconic Hublot electronic referee boards used by fourth officials to indicate additional time and substitutions.
MLS + Second Spectrum
Major League Soccer announced on Wednesday a multi-year partnership with Second Spectrum, which becomes MLS’s first official advanced tracking data provider. Beginning with the 2020 season, Second Spectrum will put its proprietary optical tracking system to work for every MLS match.
European Leagues + Genius Sports, Sportradar And Stats Perform
On behalf of its members, The Association of European Professional Football Leagues and its data partners Genius Sports, Sportradar and Stats Perform are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022, which marks the continuation of an initial cooperation that began in 2017.
Watford + American Airlines
Watford Football Club announced American Airlines as its Official Airline Partner for the 2019/20 season.
Searchlight Cpaital Partners / Forgelight + Univision
Univision Holdings, Inc., a leading media company in the United States, Searchlight Capital Partners, LP, a global private investment firm, and ForgeLight LLC, an operating and investment company focused on the media and consumer technology sectors, today announced a definitive agreement in which Searchlight and ForgeLight will acquire a majority ownership interest in Univision from all stockholders of Univision other than Grupo Televisa, S.A.B. (“Televisa”). Terms of the transaction were not disclosed.
HBA Media + Flo Sports
HBA Media and FloSports, an innovator in live sports streaming and original content, have entered into an exclusive agreement aimed at developing horseracing coverage through OTT platforms.
Leicester Tigers + Samurai
Premiership Rugby Club Leicester Tigers has selected Samurai Sportswear for all its match day, training & leisurewear kit in a three-year deal. Samurai will take over from current supplier Kukri from 1st July 2020. This will see all Leicester Tigers players, coaches and other club staff wearing kit designed and manufactured exclusively for the club by Samurai.
LaLiga North America + Verizon
LaLiga North America announced a multi-year partnership with Verizon, exclusive to the United States.
Bayern Munich + Google
Marseille + Hotels.com
