The iSportconnect Weekly Deals Update
February 14, 2020
INEOS + Mercedes
INEOS has extended its existing performance partnership to now become Principal Partner to Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.
Eleven Sports + Belgian Pro League
ELEVEN SPORTS have won the rights to broadcast Belgian domestic football for the next five years.
NBA + Hennessy
Hennessy and the National Basketball Association have announced a multi-year partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.
HUGO BOSS + Formula E
Formula E announced that HUGO BOSS has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.
William Hill + CBS
CBS Sports and William Hill have joined in a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms.
UEFA + Conmebol
The UEFA Executive Committee and the CONMEBOL Council met at the House of European Football in Nyon and signed a renewed Memorandum of Understanding to replace the agreement that was signed in 2012.
ITTF + Hana Bank
The International Table Tennis Federation (ITTF) has revealed that Hana Bank will be title sponsor of the 2020 World Team Table Tennis Championships, which will be staged between 22 – 29 March in Busan, Korea Republic.
FC Barcelona + Chiliz
FC Barcelona has signed a new global partnership agreement with blockchain–based fan engagement platform for sports and entertainment Chiliz.
Sky Sports + IPL
Sky Sports has become the home of the VIVO Indian Premier League in the UK and Ireland after announcing a three-year deal to broadcast one of the world’s top T20 tournaments.
LEC + Pringles
Sportradar + XFL
EFL + Thai Airways
ITU + Blerter
Pakistan Super League + Oppo
World Surf League + Seven
Juventus + Allianz
Independiente + Puma
NBCOlympics + NowThis
Napoli + Kappa